Politicians and energy sector professionals have scratched their heads for years about how to get citizens – whom they generally refer to as “consumers” – to change their habits in order to protect the climate. Now, a young generation is telling decision-makers that we can’t wait. Was ethics the answer the whole time? Craig Morris takes a look. Whenever I am asked to tell a story that has inspired me about renewables, I always come back to this one: back in 1993, the football team in Freiburg, Germany, was so successful it advanced to the German Premier League. The stadium then needed to be expanded, and the community came up with an interesting campaign: those who invested in the solar roof on the new stands would be prioritized for season tickets. Imagine, I remember thinking at the time, how far we could go if football fans everywhere embraced the transition. It’s been 25 years, and something equally inspiring is finally happening: the school strikes for the climate, aka #FridaysForFuture. Reactions to the movement among adults … Continue reading #FridaysForFuture: changing behavior – and the debate