All eyes are on Tesla as the only car company that is currently making money on all-electric vehicles. Nonetheless, Craig Morris thinks Tesla is coming at the issue from the wrong end. We can all be thankful to Elon Musk for demonstrating that all-electric vehicles work. Nonetheless, the price tag remains the issue, and Tesla is successful because it sells luxury cars to people for whom the price tag is secondary. But sell the company does – the Tesla is currently beating its German competitors in the US. While German carmakers continue to be asleep at the wheel when it comes to both hybrids and electric vehicles, the French are much further along – partly, no doubt, because France has that magically domestic source of energy: nuclear. Renault is at least coming at the issue from the right angle – from the bottom, not the top (like Tesla). The firm’s electric two-seater called the Twizy. It comes at a price tag of only 7,000 euros, though that price does not include a monthly rental contract for … Continue reading The sweet spot of electric mobility